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Divergence in creativity techniques primarily involves generating a wide array of ideas. The concept of divergence focuses on the ability to think freely and explore numerous possibilities without constraints. This approach encourages brainstorming and the exploration of different perspectives, leading to a broad range of ideas that can be further refined or assessed later in the creative process.

By emphasizing the generation of many ideas, divergence contrasts with convergence, which is about narrowing down those ideas to identify the most viable solutions. This initial phase of idea generation is crucial in many creative endeavors, as it allows individuals or teams to tap into their imagination and produce innovative thoughts that might not surface in a more structured or restrictive setting.

The context provided helps clarify why the other options, which suggest limiting ideas, filtering existing concepts, or structuring thinking, do not align with the nature of divergence.